When referring to any of the results of our analysis and/or its concept and design, please cite us accordingly:
Global Plastics Policy Centre (2022) March A., Salam, S., Evans, T., Hilton, J., Fletcher, S. (editors). Global Plastics Policy Review. Revolution Plastics, University of Portsmouth.
Fairy Plastic Ocean BottleView the policy document
Key FindingsView the policy document
Procter & Gamble launched a Fairy Liquid bottle made from 10% ocean plastic and 90% post-consumer recycled plastic, created by Terracycle. The launch of the bottle aimed to raise awareness of the issue of ocean plastic and what can be done to prevent plastic waste from reaching the ocean via on-pack communications, point of sale marketing materials, and digital marketing. There was no evidence of the effectiveness of this campaign.
Through an analytical framework, we've reviewed over 100 plastic policies. These reviews determine the effectiveness of policies in reducing plastic pollution and we offer recommendations in light of this evidence, to enhance future policy making. You can find out more about our methods on our methods page.Methods